EA is spending some serious cash to get the word out on their upcoming release Dante’s Inferno. And that trend will continue when they showcase a spot in this weekend’s Super Bowl match up between the Indianapolis Colts and the New Orleans Saints. Estimates have a regular 30 second spot during Sunday’s game costing around $3 million bucks. Not cheap.
The advertisement, titled “Hell Awaits”, will be shown sometime during the fourth quarter.
Hit the jump for more info!
